Women-owned, women-led, Elaa is a brand that epitomizes exceptional designs, fine quality and timeless products.
Co-founded by two sisters, Ritika and Urvashi, the vision for Elaa was to share their love for Fashion and Indian Artisan made craftsmanship with the world.
We want women to look good and feel good, all the time.
Elaa was started in 2018 by Ritika, who has her contemporary occasion wear label Ritika. She would often hear it from her clients that she should diversify into affordable designer clothing and accessories. And so she launched a Clothing line in Elaa to cater to her clients.
The first batch of Headbands were upcycled from the leftover fabrics of Ritika and Elaa and they were an immediate sell out, with clients asking for more.
We created Headbands out of passion and love for beautiful unique prints, textiles and embroideries. We diversified into Masks and Mask chains during Covid which gave us our first insight into how Jewellery is made. Our first collection the Initial Pendant with Evil Eye was loved and adorned by celebrities such as Bipasha Basu, Kiara Advani, Sophie Chowdhury, Soha Ali Khan, Huma Qureshi to name a few.
All our Headbands are Hand made and Hand embroidered and all our Jewellery is Hand made and Hand crafted and 18K Gold Plated. It doesn’t tarnish in everyday use and doesn’t cause rashes on our skin.
We offer Free Shipping and Easy Exchanges and Returns. We have a No Questions Asked Refund Policy.
Our Brand is an extension of our personality. We are not here to make just a one-time sale to our customers but instead to develop a relationship with that customer who will come back to us time and again. We have been fortunate enough to be thought of by our clients as the preferred brand for all their gifting needs.